So yeah, that just happened. After picking up the guys, grabbing a couple of coffees for the road, and getting to the venue early to tap our cask, what proceed could best be described as a car crash. A very cool and fun car crash, but a car crash nonetheless because by the time 5pm rolled around, there was no way we were able to sum up all the things that happened within the past 5 hours. Even after taking the day to recover, my head is still swimming a bit, but I’ll do my best to describe what I can remember.
First off I got to tap a cask for the first time. Much easier and uneventful then I was lead to believe with all the photos I’ve seen of volunteers getting drenched in beer. Special thanks to our friends over at Moody Ales for letting us partner under their license as well as lending us a cask for the festival! If you’re not sure what makes a cask different from a keg, it’s pretty straight forward. A keg uses CO2 to carbonate and push the beer through the draft lines, while a cask is naturally carbonated and is typically served through a picnic cooler style tap. Just like how bottle conditioned beers have a slightly different taste and mouth feel compared to kegged beers, so do cask conditioned beers. For our beer-which was our Rye-nosaur Porter by the way-things tasted a little creamier and fluffier then what we’re used to. Overall, the beer turned out pretty good. So, far things were off to a good start! Then “SVB shirts” invaded.
If you’ve been following our Facebook page, then you’ll know that we started selling T-shirts to help to help kickstart our marketing, as well as ordering some for door prizes at the Cask Festival. We ended up selling way more then we expected and, as it turns out, pretty much everybody we sold a shirt to showed up to show their support and every single one of them were sporting their black SVB shirts. It was pretty overwhelming and felt pretty darn cool. It also added to the mystery surrounding our brewery and where we’ll be opening.
Here’s a little marketing tip from your pals over at SVB. If you’re participating in your first cask festival, keeping your potential location a secret really gets peoples attention. Once you get identified as one of the owners, you’ll be asked all kinds of “who are you and where do you come from” type questions. It may even prompt a documentarian to approach you, asking for an interview (yes that actually happened). I can’t precisely remember what was said, but it was held early on in the event so I’m thinking things were kept relatively coherent. From a exposure level, things were really kicking into a completely different gear from what we were used to. The crazy part is that we’re still feeling-and probably will for a while-the full affects of our new found level of exposure. Even today, after a Facebook follower suggested we add our brewery to it, we received our very first reviews on Untappd. Yes, people have already reviewed our beer on a beer drinking social network, and we haven’t even applied for our license yet. Cool!
So, even though there were a ton more things that happened, those are pretty much all the highlights. Overall not too shabby peoples! We had a great event with a beer that everybody seemed to enjoy. We’d like to take the time to thank the Tri-Cities Cask Festival for inviting us to attend and running an amazing event, all the volunteers, Moody Ales for partnering and lending us a cask, Nick Nicholson for taking all the awesome photos you see here, and all those crazy SVB t-shirt wearing peoples that came out to show their love and support. We love making beer, but it’s the beer drinking and brewing community that really makes this whole venture worth while. Thank you all so much for inspiring us and helping us inch closer to finally opening. Hope to see you all at the next event!